Head InsideBrand Identity
Brand & Identity Studio
We build marks that stay loose.
A Brisbane studio shaping brands, typography and visual systems for people who'd rather not blend in.
The Studio
Identity work with a typographic spine and room to breathe.
Loose Design is an independent brand practice. The work runs from logomarks and wordmarks to full identity systems — built on careful type, considered structure, and a bias toward marks that age well.
Every project starts with the letterforms. The rest follows.
- Brand identity
- Typographic systems
- Logomarks & wordmarks
- Art direction
Selected Work
Showcase
Head OutsideBrand Identity
DropoutTypographic Mark
RecurrentBrand Mark
SynapsesLogomark
Tr–nsm–tLogomark
In ThereIdentity Mark
g-SCENDEDType Specimen
Case Studies
In depth
01
Paper Rocket
A brand built like the documents it produces.
Paper Rocket is an Australian business transaction intelligence company — it produces the information memoranda, competitive analysis and revenue models behind business sales. The identity had to read as precise and quietly authoritative: a brand that looks like a well-typeset annual report, not a startup.
We built the full system — logo, typographic rules, colour, clearspace and grid — then carried it into an interactive brand kit, a print-ready specification, and a pre-launch site that behaves like a financial document assembling itself on screen.
Scope
Typography
Times New Roman small caps, wide tracking — paired with Causten Light for the wordmark.
Palette
Reach
Brisbane-based.
Working wherever the brief is.
12+
Years in practice
80+
Identities shipped
3
Continents served
1
Studio, no middlemen
The Designer
John Hamaton
Founder & Creative Director
John runs Loose Design as a one-desk studio — the person you brief is the person who draws the marks. The practice grew out of a stubborn interest in letterforms and the belief that a brand lives or dies on its type.
The approach is hands-on and unhurried: fewer projects, closer attention, and an identity that's built to outlast the trend cycle. No account managers, no relayed feedback — just direct work.
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